Tips on getting to know your Customers

Are you a salesperson? Who is your customer? You should get to know your customers! It would be an understatement to say that this would help you do your job better.

Sales is a lot of different things to different people. Ultimately, we are all just trying to get the money! Although we should admit that it is not so easy. But what can you do differently as a salesperson? Here is the perfect answer; ‘Get to know your customers’

Let’s break it down

In getting to know your customers, there are several things to note, so grab a pen and a paper and let us think through the following;

Taste and Preferences

One of the biggest mistakes you can make as a salesperson is to offer a product or service of low quality to a customer who has very high taste and preferences. It just would not work! Understanding the taste and preferences of your customers enables you to only present and design products and services which suit them perfectly and matches their tastes too. This way, the right products, and services will be matched with the right clients.


It is important that you understand the needs of your customers. Customers relate much better with salespersons who genuinely understand what they need. This would help you to satisfy the customers’ needs and deliver fantastic customer service as you do.


Yes, of course, you are the salesperson, you are expected to ‘sell’. But doing all of the talking can be a big ‘turn off’ for the clients. Customers love to express themselves too. Let them speak. They should also be allowed to ask questions, this helps them to find out more about your products and services and facilitates decision making. Also, a good salesperson should be ready to listen to customers’ complaints and offer solutions to such problems.

On a final note

As an addendum, a profession in sales is only very boring if you make it so. It has to do with building profitable and lasting business relationships and trust. This is why it is absolutely essential that you get to know your customers. It should be done professionally while following proper etiquettes. Follow these steps and have a rewarding sales experience henceforth. You can do it!

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