What Are Meta Tags?

What Are Meta Tags?

Meta tags are fragments of text that explain the content of a page. They are little content descriptors that summarize what the site or web page contains to the search engine.

The information provided in a meta tag is used by the search engine to index a web page. This gives users access to related and relevant information when they use the search engine.

The difference between tags that can be seen and those that cannot be seen is where they are located. Meta tags only exist in Hypertext Markup Language (HTML), usually at the “heading” of the page, and so are only clear to search engines (and those familiar with where to look).

Types of Meta Tags

There are different types of meta tags. Some of them are listed below;

  • Title Tag – This is the text you’ll see at the top of your browser. Search engines view this text as the “title” of your page.
  • Meta Description Attribute – A brief explanation of the page.
  • Meta Robots Attribute – A clue to search engine crawlers (robots) about what they should do with the page.

Title Tag

Title tags are the most important kinds of meta tags. They have a real effect on search rankings and are visible to the average user. You’ll find them at the top of your browser.

Title Tag

Source: https://www.wordstream.com/meta-tags

Meta Description Attribute                                              

The meta description explains what your page is about to search engines and searchers. The meta description tag won’t always show up in the results for a Google search. However, a compelling meta description tag could entice searchers to click-through from the Search Engine Results Page (SERP) to your site, particularly if the description includes the keywords being searched for. A strong click-through rate from the SERP might indirectly improve your rankings.

Meta Description Attribute

Source: https://www.wordstream.com/meta-tags

Meta Robots Attribute

The Meta Robots Attribute consists of the following:

  • index/no index – This determines whether your page is shown in search results or not.
  • follow/no follow –  This instructs the search engine on what to do with the links on your pages.

Importance of  Meta Tags

In summary:

  • Title Tag impacts your search engine rankings.
  • Descriptive tags help to attract users to visit your site.
  • The meta description may also serve as “organic ad text.”

Final Word!

We hope that this article has provided the necessary information about Meta Tags and how to optimize them for your Digital marketing jobs. You can also learn more as it enables you to answer interview questions related to Meta Tags and SEOs. 

A good answer to the question “what are Meta Tags?” would go as follows; 

Meta tags are little pieces of text that help to describe or summarize the real idea of what the site or web page is about to the search engine.

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