what is content marketing
How To Answer The Interview Question: What is Content Marketing?

Digital marketing encompasses everything related to content marketing, copywriting, SEO, social media marketing, and many more.

At the end of this article, you will be able to answer the interview question, ” What is Content Marketing” confidently.

Firstly, it is highly essential to understand the importance of Content Creation and Digital Marketing for businesses.

Importance of Content in Digital Marketing

1. Builds Relationship/Trust With Potential Customers

Content helps build the relationship and trust between an organization’s audience or potential customer with the organization.

People naturally believe and trust you once your content is good enough and they can relate with it. You become the go-to person when they have problems you have solutions to.

2. Builds Brand Awareness

Content marketing done well can significantly build your brand awareness. There are so many people who do not know about your brand or business. The right content informs your audience about your brand and business. Good content can easily provide answers to customers’ questions, which helps them make better-informed decisions about your business.

3. Helps You Rank High In The Search Engine

If you want your business to show up in Google’s search engines, then utilizing content to your advantage can help you become visible on Google.

When users search for terms on search engines, Google strives to ensure that the best content which answers their query is shown to them.

By providing valuable content on your website, Google is likely to show your content to potential customers, thus increasing your organic search reach.

Content Marketing converts potential customers to actual buyers/ customers. It is therefore important for any organization hiring a DIgital Marketer to ensure that such a person understands how to utilize content to drive sales to any business venture.

How To Answer The Content Marketing Interview Question

Content marketing involves the process of creating content to promote a business brand.

The contents could be in any form such as written text/article/blog, audio/podcast, video, social media post, etc.

These contents directly promote a company’s brand or directly sell their products or services.


Understanding what content marketing means and how to apply it to a business venture is an important aspect of a Digital Marketer’s journey.

Are you preparing for a Digital Marketing Interview?

Here are some other interview questions on Digital Marketing you may want to get acquainted with.

How to Answer The Interview Question: What is SEO?

How To Answer The SEO Interview Question: What Is Search Engine?


Answering the Interview Question: Types Of Keywords?

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