No. 5 Prince Adelowo Adedeji Street Lekki Lagos Nigeria,
A grounded consulting company that has been in to practise for the past 35 years ,
JOB TITLE: Social
Media/Digital Marketing Coordinator.
1.Executes a comprehensive social media strategy
that raises visibility and traffic for target audiences and followers.
2.Analyze and report on campaign performance on a
day to day basis for impact on target audiences translate anecdotal or
qualitative data into recommendations and plans for revising the Social Media
3.Create monthly editorial content calendars for
each brand within the portfolio.
4.Create, curate, and manage all published content
(images, video and written).
5.Customer relationship manager, online
monitoring, listening and evaluation.
6.Cultivate a social media referral network.
7.Copy, edit articles, press releases and other
content from freelancers.
8.Research and source material for content.
Working with sales and marketing team to create ideas.
9.Manage social media presence and execute
maintenance on social media properties and accounts -Instagram, Google Plus,
Facebook, Pinterest and Twitter.
10.Become an advocate for the Company in Social
Media spaces, engaging in dialogues and answering questions where appropriate.
I.e. monitor, listen and respond to users in a â€œSocialâ€ way while cultivating
11.Analyze Social Media statistics: Likes,
impression, reach to generate insights from site metrics and implementing same
to improve site performance.
12.Manage freelancers while providing collaboration
and training as needed.
13.Analyze marketing initiatives - Responsible for
metrics and delivering monthly reports and measuring ROI.
14.Community Building : Research and identify
Communities, Sub-Groups from various touch point of each regions (Music,
Football, Comedy, Celebrity etc.) and develop how the organization can leverage
16.The candidate will be an Internet savvy, serial
media/online marketing expert, with sound marketing acumen, intellectually
sound and shrewd, with a rich experience in digital marketing solutions.
Knowledgeable in Brand Development, Identify Target Customers, and Set Clear Objectives, Visual Design and Web Development Strategy, Solid Content Strategy, Promotion Strategy, Engagement Strategy and Conversion Strategy.
Qualifications and Experience.
Â·Possesses a B.Sc or HND in a relevant field, Professional qualifications would be an added advantage.
knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
Â·Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
Â·Proficient in content marketing theory and application.
Â·Experience sourcing and managing content development and publishing.
Â·Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Â·Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, google+, Instagram, YouTube, Pinterest etc. and how each platform can be deployed in different scenarios.
Â·Maintains excellent writing and language skills.
Â·Enjoys a working knowledge of the blogging ecosystem relevant to the companyâ€™s field.
Â·Displays ability to effectively communicate information and ideas in written and video format.
Â·Exceeds at building and maintaining sales relationships, online and off.
Â·Practices superior time management.
Â·Is a team player with the confidence to take the lead and guide other employees when necessary content development, creation and editing of content, and online reputation management.
Â·Makes evident good technical understanding and can pick up new tools quickly.
Â·Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of â€œSearch and Social.â€
Â·Possesses functional knowledge and/or personal experience with WordPress.
Â·Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
Â·Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles
Â·Knowledgeable in Brand Development, Identify Target Customers, and Set Clear Objectives, Visual Design and Web Development Strategy, Solid Content Strategy, Promotion Strategy, Engagement Strategy and Conversion Strategy.